History
From Boer is a Netherlands-based specialist supplier of lettuce that has been cultivated in a very unique way. The original company was founded in 1968 by Jan Boer, whose one-hectare market garden on Waalweg in Ridderkerk (outside Rotterdam) produced cauliflower, spinach, Chinese cabbage and typical vegetables used in soups. In 1992 his son, Arjan, joined the company as a partner.
The business was further strengthened with the arrival in 1999 of Joop Den Hoedt, and the partnership Boer Den Hoedt was born. With a significant increase in demand for lettuce, the new company decided to specialise in different varieties of this vegetable. In 2017 Joop withdrew from the partnership. Arjan Boer and Leonard Boer continue the company together as From Boer.
Sales
A growing concern
Innovative approach
The move also allowed the company to embark on a revolutionary, state-of-the-art and environmentally friendly way of growing lettuce year round with consistent high quality.
Today Boer Den Hoedt’s market garden comprises three hectares of greenhouse capacity (of which 1.7 hectares are used for water cultivation), and two hectares of open-air fields used for summer crops. In addition to a three-man management team, the company has ten support staff, supplemented by part-time student help in the summer and on weekends.